So I’m in Miami on business. I get this ad:
You get a quick glance at it as you’re browsing the internet. Who does it want you to vote for?
1. Trump is smiling, in full color. His picture gets the most retail space. The others are in grey-scale. Smells like a Trump ad!
2. “Kasich” and “Cruz” are the first names you see. But Trump’s name is the biggest. Surely, it’s a Trump ad.
3. In fact, “A VOTE FOR TRUMP” is the most prominent text. Must be a Trump ad!
4. Your eye is drawn to Trump’s color photo with the bright red “SEE WHY” just below him. They want you to “see why” you should vote for Trump!
This feels like a Trump ad that didn’t even deign to mention the increasingly irrelevant Rubio.
Of course, if you bother to read it, you might figure out it IS a friggin’ Marco Rubio ad. Naturally, Rubio’s face is nowhere to be seen, even though his relative attractiveness would be an advantage. And his name is in a smaller, harder-to-read font. Even the little lens flare interrupts the flow of “Marco Rubio for president”.
I’d bet $20 this ad was the brain-child of a couple middle-aged men, one of whom happened to have a teenage son who can dabble with Photoshop a bit.
Coming soon: an Election 2016 roundtable with the Eggs!