Does chess know how to market itself?
For those of you who follow chess, you knew the world chess championship is being held. But looking around the web, it doesn’t feel like a major or exciting event. (Granted, the first 6 games have been draws, many not that interesting. So maybe it’s just truth in advertising.)
Take a look at some major chess sites:
Chess.com. The headline event is some blitz event. Sure they want promote it, but could there be at least some sort of link or…something…to world championship coverage?
USChess.org. For some reason, the US Championships are being held at the same time as the World Championship. There must have been some sort of logic to this, but I’m still trying to figure it out. World Championship coverage is in the rotating headline…at number 8.
FIDE: The World Championship is being held by FIDE. At least it’s easy to find a link. But the page linked to is so bland…it should go to the main championship page, which at least has a video and tries to appear interesting.
Could you imagine ESPN or Fox Sports with such understated coverage of the World Series? Heck, no. During the event, you’ll have a huge headline right in the middle of the page with what’s going on. There will be major buildup leading up to the event with all sorts of analysis.
With web coverage so vital, the chess world needs to make important events look important. Team Liquid (for Starcraft coverage) can do it, why can’t chess?