This is something that shouldn’t have surprised me, but did. Why people buy a Prius, the most well-known, visible hybrid in the States:
According to a marketing survey (which the Times ran in a graphic I couldn’t hide from), more buyers bought the Prius this year because it “makes a statement about me” (57 percent) than because of its better gas mileage (36 percent) or lower carbon dioxide emissions (25 percent) or new technology (7 percent).
Stream of conscious upon reading that: “What? The heck does “a statement about me” have to do with anything? I’ll bet the statement is ‘Unlike Joe here, I’m doing my part to help the earth.’ Sigh. OK. I forgot what human nature is. So it makes sense. But 57%?”.
Ms. Bazelon goes on to write a most entertaining article, and manages to throw in a reference to The Lorax. As a kid, I liked seeing that on TV once a year. Although I missed the point, because I liked the factory and seeing the trees getting chopped down. Well, actually, I did get the point, but I still liked the factory anyway.