[Interviewer]: Is it fair to say that Apple as a competitive threat now is at its highest point in the last 10 or 15 years?
[Corporate VP of Windows Consumer Product Marketing Brad Brooks]: What we want to define as a consumer experience is not nearly as limited as what Apple makes it out to be. We have a huge choice, a huge diversity, an ecosystem that can bring a range of choices, whether it be on cost, whether it be on technology, whether it be on the types of magical application experiences that you can only get when you use the Windows operating system. And it’s really a definition now between choosing something that is limited, and somebody chooses for you–basically the “i” way–or actually taking it to a much broader scope, which is “your” way, and defining it through Windows, and the experience that comes with the tens of thousands of partners that build applications, services, and content for the Windows platform every day.
I’m somewhere between feeling sorry for Brooks and rolling my eyes in anguish. You know this is the kind of stuff he has to say, but it’s tiring hearing people hammer their talking points without answering interviewers’ questions (see also: Biden-Palin debate).
(Source: Microsoft: Mac buyers pay Apple tax)
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